INFINITY (New Concept Development)

INFINITY's design concept was, "the perfect line is a curve." We had to create a memorable experience in the form of spectacular or interactive digital artworks or performance, to be displayed in the new centres that INFINITY is opening throughout Europe and during other premium events of the brand. We proposed a curve of sound with visual image, mainly focusing on echoing sound and visual curves. When sound spread out from the car to surrounding environment it showed the endless beauty and power of INFINITY.